Best 3 tools for link analysis & Backlink Check

There are several online tools available that will help you analyze the current link profile of your website and help you discover new link opportunities. 

I'd like to introduce you to some of the industry-leading tools available, tools that you can use:

The first tool that I'd like to talk about is Link 

Explorer by Moz. 

If you go to moz.com, you'll be introduced to one of the most robust SEO toolsets available. Moz has been around for a long time and they offer a full set of tools, it's called Moz Pro, and it gives you access to the backlink checker, but also several other tools. 

We have this link that says Free SEO tools. And you'll notice that we've got some free tools listed right here. If we click on More SEO tools, we can see their full suite. So I'm just going to scroll down a little bit here and you'll see that they have a Keyword Explorer, a Link Explorer, which is the one that we're going to look specifically at. They have a toolbar that you can use, and they have several other tools that you can use to help increase the SEO of your website. 

Let's go ahead and click on Link Explorer here so we can see what it looks like. And you'll notice that
from within Link Explorer, we can enter a URL to start exploring some information about that page.  

The second tool that I'd like to look at is called 

Site Explorer by Majestic. 

Now, Majestic has also been in the SEO industry for a long time, and the tools that it offers are similar to those that Moz offer, but it is a little bit more affordable. So let's take a look. 

So here I am on majestic.com, and if you take a look up at the top, we have a dropdown menu that shows us all of the different tools that Majestic offers. 

Now, we can go ahead and try it out by entering a website. So we could just hit the search button and take a look at what it says about premierleague.com. Now, this gives us a full link profile, but for a lot of other websites, if you search here on Majestic, you're going to get all of the information because you would need to upgrade to a new plan. 

All right, let's take a look at the last tool. The final link analysis tool that I'd like to talk about 

is:

Backlink Checker by Ahrefs.

    

Some of you may be familiar with Ahrefs. They've been around for a long time. I think they're one of the oldest websites that offers SEO services on the internet. Their tools used to be all free, but they're not anymore. Let's go ahead and take a look at the Backlink Checker. 

Okay, so here I am on ahrefs.com, and like the other sites, we have a toolbar up at the top where it says all of the tools that are available to us. So you can see there's a Site Explorer, a Keywords Explorer, Rank Checker, Content Explorer. There are quite a few options here, but the one that we're most interested in is Site Explorer. So you'll notice that we can start a seven-day trial for Ahrefs to start analyzing the backlink profile of our websites. 

Ahrefs doesn't offer a free trial. So on the other sites, on Majestic and Moz, you can use some of the features for free before you get into a trial or a Pro plan. On Ahrefs, you do need to do this seven-day trial for $7, but I like Ahrefs. They've been in the industry for so long and they've followed all of the updates, the algorithm updates that Google search has done, and it's a very trusted source. 

We covered all three tools, and by the end, you may be able to decide which one you think is best for you. But again, moz.com, majestic.com, and ahrefs.com are going to be the top tools that you'll be able to find for all of your SEO needs, including improving your backlink profile.

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