Research the SERPs

The search engine results pages or SERPS are the proving ground for a successful keyword strategy. It is estimated that the number one website in the results will get a 35% share of clicks. This also shows you important areas to consider in your optimization and content...

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Reading search engine result pages (SERP)

Reading search engine result pages (SERP)Before we dive into working on getting your website to show up in the search results, it's important to understand what those search results actually look like. Although there are a lot of search engines around the world, and they all...

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